In 2021, copyright infringement is less about individuals on torrent trackers than some of the biggest websites in the world, like YouTube and Twitch. The damage piracy did to the industry’s bottom line in the mid-2000s was devastating - but still worse were the self-inflicted reputational wounds, which complicate an arguably greater copyright crisis going on right now, nearly two decades later. Along with suing individual users, the record labels buried Napster and its progeny, like Kazaa and Limewire, with legal challenges. In the annals of disastrous corporate PR decisions, few are as bad as the music industry’s scorched-earth response to peer-to-peer piracy in the early 2000s.
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